Our Story
About Verdena
Since 1947, crafting exceptional leather goods with unwavering dedication to quality and tradition.
EST. 1947 • FLORENCE, ITALY
In the heart of Florence, where Renaissance artistry meets modern elegance, Verdena began as a small leather workshop founded by master craftsman Giuseppe Verdena. What started as a passion for creating the perfect briefcase has evolved into a legacy of timeless accessories that blend traditional Italian craftsmanship with contemporary design.
Our Journey
The Beginning
Giuseppe Verdena opens a small workshop in Florence, specializing in handcrafted leather briefcases for local professionals and merchants.
International Recognition
The brand gains international acclaim when a Verdena briefcase is featured in a major Italian design exhibition in Milan, attracting attention from European fashion houses.
Second Generation
Giuseppe's daughter, Maria Verdena, takes over the business, expanding the product line to include bags, wallets, and travel accessories while maintaining traditional craftsmanship methods.
Global Expansion
Verdena opens flagship stores in Paris, London, and New York, bringing Italian leather craftsmanship to discerning customers worldwide.
Sustainability Initiative
The company pioneers eco-friendly tanning processes and launches a comprehensive sustainability program, becoming a leader in responsible luxury goods production.
Innovation Meets Tradition
Verdena introduces blockchain-based product authentication and a lifetime warranty program, combining cutting-edge technology with time-honored craftsmanship.
Our Values
Quality
Only the finest materials and meticulous attention to detail
Heritage
75+ years of Italian craftsmanship tradition
Sustainability
Committed to ethical and eco-friendly practices